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Case Study

Porsche Bethesda: Four Ways to Capture the Cayenne EV Launch

A traditional photo booth and three AI experiences transformed guestsinto the subjects of an adventure campaign, premium sketch portraits,and cartoon red-carpet arrivals.
Porsche Bethesda

Cayenne EV Launch

Event
Cayenne EV Launch
CLIENT
Porsche Bethesda
Produced by
Epic Events
DATE
September 27, 2026
DURATION
4 hours, 11:00 AM–3:00 PM
ACTIVATION
Traditional Photo Booth + Three AI Photo Experiences
METRICS
318 photos captured, 234 AI images generated, 420
photo prints, and 103 text-message shares

318

Photos captured

234

AI images generated

420

Photo prints

103

Text-message shares

What Happened

Putting guests at the center of the creative

For Porsche Bethesda’s Cayenne EV launch, Epic Events paired a traditional photo booth with three AI experiences that put guests at the center of the creative. Alongside classic event photos, guests could see themselves in an adventure-inspired automotive campaign, a premium sketch portrait, or a cartoon red-carpet arrival.
Each option offered a different way to capture the occasion, from a familiar photo keepsake to a personalized interpretation of adventure, elegance, or apremiere-night entrance. Photo prints and text-message sharing gave guestsphysical and digital ways to take their images with them.
The Activation

One booth. Four ways to capture the moment.

One set of guests, four results. The same couple stepped into the booth once and walked away with a classic print and three AI interpretations.
CLASSIC

Traditional Photo Booth

Classic event photos and a familiar printed keepsake to take home.
AI Experience 01

Adventure Campaign

Guests became the subjects of imagery inspired by an adventurous automotive commercial.
AI Experience 02

Premium Sketch

A refined illustrated portrait with a premium sketch aesthetic.
AI Experience 03

Red Carpet Arrival

A playful cartoon interpretation of a red-carpet entrance.
Highlight

One activation, four creative options: classic photography and three distinct AI styles, bringing a personal element to the Cayenne EV launch celebration.

FROM THE EVENT

Inside the Cayenne EV launch

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