Porsche Bethesda: Four Ways to Capture the Cayenne EV Launch

What happened

Putting guests at the center of the creative

For Porsche Bethesda’s Cayenne EV launch, Epic Events paired a traditional photo booth with three AI experiences that put guests at the center of the creative. Alongside classic event photos, guests could see themselves in an adventure-inspired automotive campaign, a premium sketch portrait, or a cartoon red-carpet arrival.

Each option offered a different way to capture the occasion, from a familiar photo keepsake to a personalized interpretation of adventure, elegance, or a premiere-night entrance. Photo prints and text-message sharing gave guests physical and digital ways to take their images with them.